Yesterday, someone in my network asked me a fascinating question:

“Stephanie… does LinkedIn actually work for creatives? Can I really use it for visibility or prospecting?”

I knew I couldn’t answer that with a simple text.

So today, let’s talk about platforms and specifically, what LinkedIn can do for you, whether you’re a creative, a professional or a business owner.

My Journey With LinkedIn (and why it matters)

I’ve been active on LinkedIn for almost four years now. Intentionally? Since 2022.

At that time, I had just joined my first workplace. Excited, overwhelmed, learning so much. I kept thinking:

“There must be a place where I can share these lessons…and maybe find others going through the same thing.”

LinkedIn became that platform.

I asked my manager whether it was okay for me to share my experiences and she said, “Go ahead, as long as you’re not representing the company.”

So I started posting: my lessons, my challenges, my small and big wins, my milestones, my marketing insights.

Nothing fancy. Just honest storytelling.

And slowly, something happened. People connected. People related. People reached out.

Then one day, I realized…

I was building a personal brand - without even planning it.

Enquiries started coming in:

• “Can you help me with LinkedIn?”

• “Can you help me build my personal brand?”

• “Can you guide my clarity?”

That’s when I knew: LinkedIn works.